Built in Dubai.Played across the region.
Blueside builds and runs consumer technology at national scale — led by PITO, the platform that became the #1 free game in Iraq.
Live production figures, October 2026. #1 among all free games in Iraq on 30 May 2026 — ahead of PUBG Mobile, 8 Ball Pool and Roblox.
A Dubai free-zone company running one of the region's fastest-growing consumer platforms.
Blueside General Trading FZCO builds and operates consumer technology and digital entertainment from Dubai Silicon Oasis, alongside its trading activities — with products serving Iraq today and an Arabic-language roadmap across the GCC.
PITO پیتۆ
A mobile gaming and social platform with live multiplayer, voice, chat and stories — built natively in both Kurdish dialects, on iOS and Android.
Real tables. Real opponents. Right now.
Ranked online play across dominoes, okey, backgammon, chess, dama and more — with matchmaking, ladders and friends.
Chess, made for its players.
Blitz and rapid ladders, engine-grade fair-play detection and a practice bot — in their own language.
Billiards with a real simulator.
A deterministic physics engine replays every shot identically on both phones, with three rule sets.
Voice, chat and wallpapers.
Messaging, voice notes, stickers and in-game voice keep players together between games.
Stories from the whole community.
Friends' stories and a public Discover feed, with 13+ age protection and moderation built in.
Your own character.
Every player builds a character that follows them into every game, card and celebration.
23+ games. One account.
Engineered like infrastructure.
Every layer is built and operated in-house — apps, real-time servers, data, security and AI — and designed to stay up when hundreds of thousands of people play at once.
daily sessions served by 13 real-time game servers, with crash recovery that restores live games after a restart.
delivered through the platform's own chat infrastructure.
Built to be trusted.
Device attestation, signed-token checks on every server, row-level data security and a server-authoritative economy.
Cheating doesn't pay.
Statistical engine-assistance detection and rating-farm suppression keep the ladders honest.
AI moderation, in Kurdish.
Machine-learning image moderation and text filtering across two Kurdish dialects, Arabic and English.
A complete digital economy.
Apple and Google in-app purchases with server-side verification, virtual currency, gifting and memberships.
A product team's output, at a fraction of the size.
Fleets of AI agents with automated testing and deployment safeguards ship features in days, not quarters.
Prime time, every night.
PITO is where people spend their evenings. Sessions climb through the afternoon and peak just before midnight — the hours when people are relaxing at home, together.
An audience nobody else reaches.
monthly impressions run-rate, with a measured click-through rate of ~0.77%.
Documented in April 2026, when PITO had fewer than 80,000 registered players. The platform is more than 8× larger today.
Inside the product.
A banner carousel across the main menu and 20+ game screens — the most-visited surfaces on the platform, not its edges.
In both dialects.
Every campaign is localized into Sorani and Badini Kurdish by a native team, so it reads naturally to every player.
Measured, end to end.
Impressions, clicks, unique viewers and per-screen breakdowns — numbers you can take to your own leadership.
Working with leading Iraqi telecom and fintech institutions.
The people behind it.
Dr. Ali Kamal M. Sami
Leads the group's strategy, partnerships and trading activities from Dubai.
ali.sami@blueside.companyRozhyar Ali Kamal
Founder and lead engineer of PITO. Leads technology, product and AI strategy across the group.
rozhyar@blueside.companyFrom Dubai to the region.
Company formed
Blueside General Trading FZCO is registered in Dubai Silicon Oasis.
PITO launches
#4 on Iraq's App Store charts within 12 hours.
#1 in Iraq
The #1 free game in Iraq on the App Store and Google Play.
663,000+ players
640,000+ sessions every day, across 23+ games.
Arabic & the GCC
Bringing the same playbook to Arabic-speaking audiences across the Gulf.