General Trading FZCO · Dubai, United Arab Emirates
Blueside General Trading FZCO is a technology, digital entertainment and trading group operating from Dubai, with products serving Iraq and the wider region — and a roadmap for Arabic-language expansion across the GCC.
About the group
Blueside General Trading FZCO is a free-zone company registered in Dubai, United Arab Emirates, led by CEO Dr. Ali Kamal M. Sami. The group builds and operates consumer technology and digital-entertainment products, alongside its trading activities.
Its flagship product, PITO, is the leading Kurdish-language mobile gaming and social-entertainment platform — and the group’s roadmap extends the same playbook to Arabic-speaking audiences across the GCC.
Flagship product
A Kurdish mobile gaming and social-entertainment platform: live multiplayer tables, voice chat and a full social layer — in both Kurdish dialects, on iOS and Android.
Real-time online tables across dominoes, chess, dama (draughts), backgammon, okey, billiards and more — with ranked ladders and matchmaking.
Full support for both Sorani and Badini across every game and screen — a product built natively for its audience, not translated into it.
In-app voice chat, friends, messaging and community features keep players connected between and during games.
Commercial collaborations with leading Iraqi telecom and fintech institutions including Asiacell, First Iraqi Bank (FIB) and FastPay.
Advertising & partnerships
PITO offers in-app brand placements with documented performance and full-funnel reporting — localized into both Kurdish dialects by a native team.
A banner carousel across the main menu and 20+ game screens — your campaign lives inside the platform’s most-visited surfaces, not at its edges.
Documented April 2026 — recorded when Pito had fewer than 80,000 registered players. The platform is 7× larger today. Measured click-through rate of ~0.77% across campaigns.
Campaigns are localized into both Sorani and Badini Kurdish, so creative reads natively to every segment of the audience.
Impressions, clicks, unique viewers and per-screen breakdowns — every campaign ships with numbers you can take to your own leadership.
Contact
Dubai, United Arab Emirates
Blueside General Trading FZCO — free-zone company
